What We Can Learn about Recruiting on LinkedIn from Mayweather vs. McGregor

For those of us who watched the Mayweather vs. McGregor fight, most would agree it was a great one…

McGregor stuck in there nearly every round & frankly was giving the champ a run for his money.

However, what led to Floyd taking out Conor at the very end?

PATIENCE & HAVING A GAME PLAN.

Where this then relates to recruiting on LinkedIn is in the exact same retrospect…

In order to effectively connect with the most possible prospects & potential candidates it takes both of these qualities.

Here’s how they come into play:

WE MUST BE PATIENT TO TAKE THE TIME NECESSARY TO OPTIMIZE OUR LINKEDIN PROFILES

Your profile is your first impression to anyone who you are targeting…

However, what factors makes your first impression the most meaningful & effective it can possible be?

This comes down to three main factors:

1. A professional headshot & cover photo that give the essence of who you are

2.How well your personal summary can separate yourself from others & relate to your target market

3.The amount of people who you are connected with & have endorsed or recommended you to demonstrate your credibility

Those are the foundations…

While 1 & 2 are quick fixes, 3 is where this takes the most time & effort.

HAVE A MESSAGING STRATEGY FOR OUTREACH THAT IS STRATEGIC & METHODICAL

Just as Floyd played the waiting game with McGregor (*cough cough patience*), he had a plan of attack the entire time…

Thus, your plan of attack is our messaging strategy for outreach.

Are you testing different messages?

Are you incorporating any aspects of copywriting or direct-response writing into your messages?

These are all great ways to be both methodical & strategic.

To your success,

Aaron Cort

CEO & Founder

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